Archive | April, 2009

NBA Playoffs Are Paying Off

Despite the economy, the NBA is boosting its revenue, and the long-term prospects are as hot as LeBron James 1. Under Partly Cloudy Economic Skies, NBA... 

Examining the effectiveness of Buzz Marketing

What makes buzz marketing so effective? It is trust – or lack of trust, actually. You have probably observed that trust is eroding in both traditional... 

Timing and Tracking Buzz

Timing is everything, especially when it comes to buzz. It has to be spread at the right time in order for someone to act on it. So think about when the... 

Developing Interactive PR Strategies

As strategic visionaries who have become drunk with confidence in their own thought-leadership abilities, PR-practioners often fall victim to their own... 

The Short Life of the Chief Marketing Officer

The New Media world is bewildering, and few CMOs can live up to the sky-high expectations Stroll through the C-suite at many companies, and it’s... 

CBS Cleans Up on the Sports Fans

What’s that again about Old Media being clueless about the digital world? Not when it comes to online streaming of big sports bonanzas, such as... 

The Free Online Lunch Is Over, Again

The Economist Dotcoms are no longer making news with free new offerings. Instead, headlines these days are all about lay-offs and new pay-for services.... 

Can Search Build Brands?

Earlier this week, eMarketer published its most recent view on the U.S. advertising space and the spending trends within it. The company noted the point... 

Website Sponsorships

Our society has become saturated with traditional display advertising. Consumers have learned to tune out, or even pay to omit ads altogether. The most... 

Brand Integration Online

Brand integration is a hot, hot topic online and it seems to be driving significant success for advertisers. In the old paradigm of marketing, the idea... 

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