Archive | March, 2009
Public Relations has changed
Posted on March 26, 2009
Public Relations is no longer just an esoteric discipline where great efforts are spent by corporations to communicate news to handful of reporters. The...
How Corporations Use Virtual Worlds
Posted on March 24, 2009
Visionary corporations from around the globe, such as Michelin, IBM, and Xerox, have all established and grown significant presences in the most popular...
Unsolicited Press Releases Do Not Work!
Posted on March 24, 2009
We have spoken to many contributing editors who consistently receive press releases from PR people. Majority of sports contributing editors do not use...
Search, Performance-Driven Ads Become Holy Grail
Posted on March 24, 2009
HOLLYWOOD, Calif. — Marketers are shifting from less measurable display and branding campaigns toward direct-response ads, search and performance-based...
Defying Downturn, Marketers Plan To Boost Social Media Budgets
Posted on March 24, 2009
A new report by Aberdeen Group spotlighted by eMarketer shows that 63% of “best-in-class” companies surveyed by the technology research firm...
Traditional Athletic Endorsements: A Money Pit of Wasted Corporate Resources
Posted on March 24, 2009
In the old days, traditional, non-targeted corporate advertising of endorsed athletes via newspapers, magazines, television, radio and direct mail were...
Dreaming of fields
Posted on March 23, 2009
The potential of sports is being explored in American business schools Now is not the best time to be an entrepreneur. But although no sector can completely...
Sasha Vujacic
Posted on March 20, 2009
Sasha Vujacic releases an award winning website, www.sashavujacic18.com. Built for fans. Driven by fans. Designed for efficient Internet marketing. First...
Sasha Vujacic on MySpace
Posted on March 20, 2009
In less than 2 months, Sasha Vujacic acquires the most friends on MySpace than any other NBA player. Corporate Translation: MySpace Friends = Direct Marketing...
AEG Joins Our Portfolio
Posted on March 19, 2009
AEG, which owns just about anything downtown LA including big chunk of Lakers, joins our portfolio of sports related corporations with AEG Live Events...
